Effects Of Alcohol Advertising On Adolescents - 1494 Words

Alcohol advertising is abundant globally. It is vital that adolescents are to be raised in a positive and healthy setting. Particular consumer segments are considered to be more subtle towards the negative impact of advertising (Morgan, Schuler and Stoltman, 1995). Due to the new social networking technologies exist today and the various way of advertising, it is not surprising that adolescents are exposed to alcohol advertising as direct promotions are easy and voluminous. A large number of research have been performed regarding the effect of alcohol advertising and marketing on the drinking of adolescents is highly debated globally (Smith and Foxcroft, 2009). Regardless of most statistics indicating that alcohol advertising relates to the higher consumption of alcohol, early commencement of drinking and the positive eagerness among adolescents, advertisements with youth-friendly attributes as well as new alcohol products are remitting by alcohol companies. This paper analyses the research methodologies used in selected previous literatures to conduct their research regarding the effect of alcohol advertising on adolescents. Accordingly, the limitations for the methodologies used in the selected articles are discussed. Consequently, this paper further suggests a more appropriate method in conducting future research in effects of advertising in adolescents. 2.0 Analysis of Previous Journal Articles Proposition Formulation There are abundant journal articles which canShow MoreRelatedEssay on Effects of Alcohol Advertisements on Youth1149 Words   |  5 Pagesthe alcohol advertisements for that,† answered Oskar. â€Å"Hahaha....are you out of your mind? How can advertisements persuade someone to drink? You can surely think of something better,† laughed Will. I feel dizzy listening to their conversation. I never thought a quiet evening could turn into an argument over a news report and some irresponsible teenagers. 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